MEJO 584 – @uprootedUNC

Assorted social media posts for Uprooted, a multimedia project from the UNC School of Media and Journalism documenting Venezuelan families who have fled to Medellín, Colombia, to seek better lives.

As the public relations and social media coordinator for Uprooted, I developed and executed a public relations and digital strategy that amplified the voices of those affected by this issue. Through the use of both Spanish and English copy, we sought to prioritize inclusivity for both our English- and Spanish-speaking publics. A combination of both original posts and shared content from approved news sources placed the documentary within the greater context of the ongoing crisis in Venezuela.

Uprooted Venezuelans, Explained

Why have more than a million Venezuelans crossed the border into Colombia? #uprootedUNC, a collaborative documentary project from the UNC School of Media and Journalism, seeks to tell the stories of those affected by the Venezuelan migrant crisis in Medellín, Colombia.Written by Sally DillonAnimated by Xiaoke JiProduced by Patty MatosVoice-over by Gary Matos

Posted by Uprooted UNC on Friday, February 22, 2019
Facebook animated explainer video provides context on the Venezuelan crisis.
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Yesterday, much of our team had the privilege of meeting three of the four women behind @famicovemedellin, a nonprofit organization dedicated to providing free and reduced health and family planning services to recent Venezuelan arrivals in Medellín. Uprooted is pleased to announce that, through our donation drive in North Carolina, we were able to collect and donate twelve suitcases full of personal hygiene products and $700 USD for Famicove to continue their crucial work as health care and aid providers. With this donation, Famicove plans on purchasing portable equipment, including lightweight foldable cots and scales, for use at their free clinics. We’re eternally grateful for and humbled by the work they do. // Ayer nuestro equipo tuvo el privilegio de conocer a tres de las cuatro mujeres que forman parte de Famicove, un grupo sin fines de lucro que provee servicios médicos a familias venezolanas recién llegadas a Medellín. A través de nuestra campaña de donación en Carolina del Norte, Uprooted recaudó doce maletas llenas de productos de higiene personal y $700 USD para que Famicove continúe su trabajo crucial como proveedores de atención médica. Con nuestra donación, Famicove planea comprar equipos portátiles, incluyendo camillas y escalas de peso. Estamos eternamente agradecidos por su trabajo. 📸: @pkm201 @alexkormann12 . . . . #MJSB19 #MEJO584 #uprootedUNC #Famicove #Medellin #Venezuela

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