MEJO 332 – Writing My Own Happy Ending PR

A postcard for the film Writing My Own Happy Ending, featuring an image of a person from the hip down standing in the sand at a beach.

Classwork for VK Fields’ Public Relations Writing class at the UNC School of Media and Journalism during the Fall 2017 semester. Along with my classmates, Beth and Sydney, we provided public relations services to a client as part of the service-learning curriculum.

Our team developed multiplatform communication tools (print, digital, and social media) for Writing My Own Happy Ending, a Bert Dreams Media documentary film released in 2017. Project deliverables included film promotional materials, an electronic press kit, and applications to various film festivals.